CRM Manager

Recruiter
Intelligent People Ltd
Location
London
Salary
50000.00 GBP Annual + GBP35000 - GBP45000 per annum
Posted
07 Aug 2017
Closes
03 Sep 2017
Function
Consultant
Contract Type
Permanent
Hours
Full Time
The CRM Manager / Relationship Marketing Specialist / Lifecycle Marketing Manager role involves the full lifecycle planning and execution of CRM email campaigns, targeting different segments, products, offers, services and outcomes across 20 brands in 10 global territories.

The CRM Manager / Relationship Marketing Specialist / Lifecycle Marketing Manager will:
-Plan and execute campaigns, from targeting and segmentation to build, launch and post campaign analysis
-Use marketing automation to build trigger campaigns
-Segment, analyse and interpret data
-Test and learn, improving campaign effectiveness and ROI
-Work cross functionally in a global matrix environment to deliver results

Candidates for the CRM Manager / Relationship Marketing Specialist / Lifecycle Marketing Manager role must have
-Previous CRM or email marketing experience, ideally in a large enterprise environment.
-Experience in a transactional eCommerce environment, such as retail, travel, holidays, airlines, media, entertainment, etc.
-Strong comfort with data.
-Ideally experience of marketing automation technologies and tools, such as an ESP or MA platform - eg Eloqua or Mailetto
-Ideally some HTML experience.

Intelligent People is a specialist Relationship Marketing Specialist recruitment agency.