Contact: Jackie Annesley

23 Tileyard Road
N7 9AD
United Kingdom

Tel: 0777 6204505

Mumsnet Family Friendly Programme Member


SODA is a new retail company for innovative technology products, aimed mostly at women.  We're here to cut through the confusion and show you what's good and what's not when it comes to tech. 

We have a shop on the lower ground floor at Selfridges and a website, both of which curate the best smart products on the market.  Stuff that's useful and innovative and that won't end up in the tangled wire drawer.  

Stuff like the Dodow that helps you get back to sleep when you wake at 4am (it's like a breathing guru on your bedside table), or the Chipolo that lets your phone and your keys find each other when they get lost. Or hide down the sofa. But not all our products are app enabled or even very techy.  We love beautifully designed goods that will add something to you life too. Like a matt pastel steel  bottle that can keep your favourite coffee hot for up to 12 hours. And your favourite cold drink cold for 24 hours. 

Many of our suppliers believe in a sustainable business model that helps local communities and avoids waste.  

We also publish a short weekly newsletter that lands in your inbox every Sunday morning soy can keep in touch with tomorrow's world - without bothering about all the boring stuff.   

Come and see us in Selfridges soon.  We have sweets. 





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