Marketing Campaign Executive

Recruiter
Recruitment Genius
Location
Camden Town with Primrose Hill
Salary
£25,000 - £29,999
Posted
02 Apr 2018
Closes
19 Apr 2018
Category
Retail and Sales
Contract Type
Permanent
Hours
Full Time
This is an opportunity to join a fast-growing online marketing and software development agency focused on delivering optimal results for clients. With an enormous presence in the English & Scandinavian markets, they provide services including Digital and offline Marketing; Website Design; Software Development and Customer Retention Management.

Due to recent rapid growth, they are now looking to further expand these markets and seek a talented and ambitious Marketing Campaign Executive to help assist in the expansion and development of their Online Retention operations.

Role Overview

The Marketing Campaign Executive will manage their own portfolio of marketing campaigns for their brands via online (email, SMS) and offline (direct mail) marketing methods. Reporting into the Head of Retention, the role will require you to execute, measure and optimise these marketing campaigns with the end goal of maximising ROI.

Working in the Marketing Retention team, you will have your own portfolio of individual campaigns to manage, for which you will take sole responsibility.

Key Performance Areas

- Management and delivery of multi-channel marketing campaigns in five languages across a growing number of unique brands - including HTML E-Mail, direct mail, SMS marketing, site/mobile messaging etc.
- Briefing and liaising with the Design team to help with translations and produce marketing content for the above.
- Implementing the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered on time
- Measure and drive forward the performance of all campaigns to maximise ROI and innovate to create new and interesting campaigns.
- Open/Click through of e-mail
- Accuracy of content
- Purchases/revenue generated by campaigns

Skills Required

- Fluent in English
- Fluency in Finnish is an advantage
- Digital Marketing experience preferred, particularly E-mail marketing
- Copywriting / Proofing
- Campaign management experience preferred-particularly in measuring own campaign performance
- Gaming industry experience preferred but not essential

Behavioural traits required

- Excellent workload management and organisational skills
- Focus on accuracy & attention to detail
- Analytical
- Quick to learn
- Eager to develop & contribute

Benefits on offer so far:

- Gym membership contribution
- Season Ticket Loan
- Cycle to Work Scheme
- Tech Scheme

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