Marketing and HR Graduate

Recruitment Genius
£15,000 - £19,999
12 Apr 2018
18 Apr 2018
Retail and Sales
Contract Type
Full Time
This is an opportunity to join a small HR and development consultancy based in Ottershaw, Surrey. They consist of about 8 people, split between the HR team, the OD (organisational development - talent/L&D, strategic change) team and support team. Typically, they help businesses by delivering HR support (such as recruitment or performance management), coaching, training, and larger organisational change or development projects (such as creating a learning organisation).

They are looking for someone to enhance the way that they market their business, as well as provide support to their team of HR consultants. This will require a major focus on raising the profile and brand awareness of their business, building strong engagement with their target audience online and generating sales leads. The role will also cover broader content marketing and internal communication, as well as producing HR documentation and administering some processes e.g. recruitment and records management.

Key Responsibilities - Marketing, 70%
- Developing a PR and external communication strategy, focussing mainly on online channels
- Devising customer focussed, multi-channel campaigns to raise brand awareness
- Devising SEO strategy, working with partner organisation and internal consultants
- Identifying appropriate advertising and editorial opportunities
- Copywriting of sales and marketing materials, case studies, blogs, devising email strategy and other online campaigns
- Content marketing, overseeing the entire process from strategy to development to production
- Managing the HR newsletter calendar - liaising with team members for content, turning into infographics (when relevant), publishing
- Managing external digital agency and budget
- Leading internal communication, employee and stakeholder relations
- Creating and maintaining a database of contacts and leads
- Assessing marketing results/analysing data and writing reports

In year 2 onwards, the split between marketing and HR is likely to be closer to 50/50 as processes and strategies will have been put into place, to be maintained on an ongoing basis.

The successful applicant will:
- Have graduated from a marketing/communications/PR or business-related degree with a 1st or 2:1 degree in the last 3 years
- Have exceptional copywriting and editing skills, as well as the ability to adopt the style, tone, and voice of the various types of their business content
- Have native-level English language skills
- Be creative and innovative
- Be experienced using MS Office Suite, Adobe Creative Suite and blogging
- Be able to work with a consistently high level of attention to detail, be methodical and someone who is an organised 'starter/finisher' when it comes to tasks
- Be able to follow instructions
- Be able to work with internal and external stakeholders e.g. team members and external design agencies
- Some marketing, HR consulting or other experience in professional environment would be a plus

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