Marketing Executive

The SmartList
North East Lincolnshire
Competitive salary
12 Apr 2018
18 Apr 2018
Retail and Sales
Contract Type
Full Time
Reference: TMMC0047

Vacancy: Marketing Executive

Location: Goxhill, North Lincolnshire

Salary: £28,000

Hours: Full time, 40 hours per week, Monday-Friday 08:30-17:30

Closing Date for Applications: 19th April 2018

The Company: Our client is the leading worldwide supplier of Horse Rugs, Boots, Saddle Pads & Equestrian clothing based in Goxhill, North Lincolnshire. They aim to ensure their brand remains at the forefront of research and design within the equestrian industry and to maximise sales and drive brand loyalty through brand recognition. They are currently looking for a Marketing Executive to join their expanding team, help push boundaries and connect with customers on an international scale in new, innovative and exciting ways.

The Role: As the Marketing Executive you will be working closely alongside the Graphic Designer and be responsible for providing a healthy ROI on a sizeable marketing budget. For the right candidate, this is an exciting opportunity to use your passion and skills to achieve results across key areas of the business: SEO, Google Shipping Campaigns, AdWords and Social Media.

Key Roles & Responsibilities:

• Research, analyse data and create reports to support the direction of promotional strategy across all marketing channels
• Analysis of all digital traffic through google analytics including customer journey, conversions, etc.
• Conduct competitor analysis and generate reports as part of benchmarking
• Implement strategy across various marketing channels, (including but not exclusive to): website, mobile site, social media, email, google shopping and printed editorial campaigns
• Attract and engage followers on an international scale across Instagram, Facebook, YouTube, Pinterest, Twitter, & the company Blog
• Keep up to date with the latest SEO developments, advocating best practice
• Translate data and share all insights across the team
• Maintain and grow the company email database on an international scale
• Document all invoices, marketing campaigns, from contracts and costings to be able to provide information on current contracts at any given time
• Generate & maintain a full historical database of promotional marketing activity and results

Essential Candidate Criteria for the role of Marketing Executive:

• Track record in increasing following on social media accounts
• Analytical, commercial and comfortable with interpreting and reporting data (Social Media Insights/Google Analytic Tools/Merchant Account/Google Dashboard)
• Excellent communicator with a real passion and drive to achieve results
• A proven track record of successfully implementing and managing Google AdWords SEO campaigns and content for an ecommerce brand
• Experience of Google Analytics, Google Search Console and Google Adwords
• Able to collate and analyse data to advise on the distribution for monthly marketing budget to provide the best ROI
• Confident in using all aspects of Microsoft Office including proficiency in Excel

Are you a passionate Marketing Executive with a great track record? If YES, then hit the 'Apply' button now where you will be asked to complete a short questionnaire and attach your CV and Covering Letter for review.