Digital Marketing Executive - XpertHR - Sutton

Location
Sutton, London (Greater)
Salary
Competetive salaries & benefits
Posted
28 Jun 2018
Closes
28 Jul 2018
Ref
REE0098M
Contract Type
Permanent
Hours
Full Time

Digital Marketing Executive - XpertHR - Sutton

We have a rare opportunity for an impressive Marketing Executive to join our global marketing team, responsible for delivering an effective campaign strategy for XpertHR. We are looking for a talented marketing professional with an aptitude and passion for the ever evolving digital marketing landscape and who possesses impressive digital marketing expertise and can demonstrate strong communication skills.

XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. A division of FTSE 100 Company Reed Business Information, XpertHR is a global business with offices in the UK, Netherlands and US.

Key Responsibilities

Work in collaboration with global marketing executives, data and system specialists and analysts  to develop and implement effective multi-channel marketing campaigns in line with the customer lifecycle

Support the delivery of campaigns across the digital marketing mix; including email, webinars, search, display, automation, etc. proactively testing new and/or improved marketing approaches within the context of the wider marketing and business strategy
Thorough understanding of the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI

Use marketing automation technologies (Eloqua, Adobe Target ) to deliver multi-step campaigns

Build and optimise forms and landing pages to maximise campaign results

Support operational execution for global webinars, utilising ReadyTalk technology

Own and support the execution of global newsletters; optimising for engagement, conversion and ROI

Design, test and building of content for email campaigns, copywriting and proofing of all emails

Working in conjunction with the data and systems specialist, build and extract accurate target lists from the marketing database

Manage, develop & document process workflows and best practice approaches

Map out the flow/customer journey’s for automated programs as well as for onsite segmentation and testing

Deliver reporting and insight that accurately assesses the delivery and performance of each campaign

Develop an effective relationship with global acquisition marketing execs and key stakeholder groups, informing them of marketing activities and results

Assist in development and investigation of new opportunities for email functionality, leveraging the Digital Platforms CoE for their expertise

Manage prioritisation, backlogs, roadmaps & communications to the regional brand teams

Support brand specific delivery across key platforms, including but not limited to, SpredFast/LookBooks/ExactTarget/Wrike/Adobe Target/ReadyTalk
Support all user training needs across platforms (ExactTarget/Spredfast/Wrike/ /Adobe Target/ /Wordpress)

Experience/Knowledge/Skills:

Proven knowledge and experience of online marketing techniques with real focus on email campaign execution
Be comfortable managing multiple projects in an agile way
Experience of Dreamweaver, Salesforce.com, Eloqua and/or similar technologies
Effective project management and budget management skills
Exceptional organisational skills
A relationship builder with excellent stakeholder management and communication skills

Results driven

Strong copywriting and proof reading skills
Innovative, enthusiastic, can-do problem solver
Open to travel across the UK, Netherlands and US
University degree or equivalent. Marketing qualification will be seen as a bonus.


About Reed Business Information


Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


RBI General Benefits Package:
- Pension Scheme
- 29 Days Holiday
- Paid Charity Days – 2 days per year
- Life Insurance (4x salary)
- Save As You Earn Share Scheme (SAYE)
- Competitive Salaries

 

 

 

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