Communications Manager (part time)
CHILDHOOD EYE CANCER TRUST
Communications Manager (part time)
Reports to: Chief Executive
Place of work: Aldgate East, London
Hours: Part time – 22.5 hours per week
Salary: Full time – £34,000-£36,000 (£20,400 - £21,600 pro-rata)
Terms of employment: Part time
Benefits: Contributory Pension scheme
25 days annual leave plus public holidays (pro-rata)
Start Date: December 2018
Purpose of the role:
This is an exciting role in a small, focused charity suitable for an experienced communications professional. Reporting to the Chief Executive, you will be responsible for developing and implementing an effective communications and marketing strategy, to drive early diagnosis by raising levels of public and professional awareness of retinoblastoma (Rb) and supporting the overall work of the charity. You will ensure excellent standards of communication with supporters, stakeholders, healthcare professionals and the general public. The role will support the strategic objectives of all the charity’s projects with timely, engaging and consistent communications across print, web and social media.
- Act as press officer for the charity and respond to all media enquiries in a professional and timely manner.
- Take the lead on our forthcoming TV appeal scheduled for March 2019
- Proactively generate media coverage in order to raise awareness of Rb and the profile of the charity.
- Develop specific media campaigns to align with significant dates and events, including: Rb Awareness Week, National Eye Health Week, Childhood Cancer Awareness Month and Rare Disease Day.
- Take overall responsibility for the charity’s website (WordPress) and social networks.
- Maintain the blog and ensure it is updated regularly with accurate and engaging content. Produce a monthly blog update e-newsletter.
- Continuously evaluate performance and monitor against KPIs, using tools such as Google Analytics to measure success and adjust strategy accordingly.
- Manage the charity’s Google Adwords grant account, monitoring and improving ad performance and conversions.
- Work with other members of the team to plan, produce and edit the charity’s InFocus newsletter.
- Work with the Information and Research Manager to produce information leaflets and awareness literature, using programmes such as InDesign and Photoshop. Provide oversight when these projects are commissioned externally.
- Develop and maintain a comprehensive bank of case studies, a library of photos, videos and written case studies for use in the media, ensuring these are used appropriately and in accordance with best practice and project guidelines.
- Take the lead on planning major membership events, such as our bi-annual members’ weekend in autumn 2019.
- Provide line management and associated responsibilities for the Information and Research Manager.
- Manage the communications budget.
- Oversee all external communications and ensure consistency and compliance with CHECT’s branding, values, key messages and style guidelines.
- Work closely with our corporate partner Vision Express, arranging for charity ambassadors to attend store events throughout the year.
- Be self-supporting in administration, maintaining the CRM database with data entry, retrieval and analysis to develop and schedule consistent targeted, segmented and timely communications.
- Keep abreast of relevant news and developments by monitoring a range of print, online and social media. Show creativity and leadership in responding to these developments to benefit the organisation’s strategic objectives.
- Act as an ambassador for the organisation, establishing and maintaining excellent working relationships with key stakeholders including professional bodies and media representatives.
- Initiate and drive forward campaigns for change in policies. Support and encourage members of the trust to do the same and provide the tools and expertise to achieve this.
- Occasional weekend and evening work (TOIL provided)
Experience and skills
- Proven written communication skills, perhaps from a journalistic background
- Proven experience in personally developing, implementing and evaluating media campaigns, ideally in the not-for-profit sector.
- Experience of writing and editing high-quality, clear, persuasive, highly engaging copy for different audiences and formats, and to proofread to an excellent standard.
- Experience of working in a communications or marketing environment and comprehensive understanding of branding principles and application in communications work.
- Excellent verbal communication and interpersonal skills that are used sensitively and effectively with a wide range of people that may have different styles, beliefs or agendas.
- Confident in making strategy, style and content decisions and providing reasons for doing so to colleagues and stakeholders.
- Confident in working alone or in a very small team and the ability to develop media campaigns and materials from scratch.
- Experience in staff management.
- Experience in updating, monitoring and managing social media sites.
- Understanding of SEO, Google Analytics and Google Adwords.
- Knowledge of using content management systems and writing for the web.
- Proven experience in building and improving professional relationships and recognising and acting on opportunities for further engagement.
- Highly organised and able to work with senior colleagues and stakeholders to produce work and materials to strict deadlines.
- Excellent IT skills and adaptable to new technology.
- An excellent working knowledge of MS Office.
- Ideally three or more years experience in a relevant role.
- Experience as a journalist
- Ability to use Photoshop and InDesign at a basic level.
- Understanding of the voluntary sector.
- Degree level qualification in a relevant discipline.
The deadline for applications is Friday 2nd November 2018 but we will be calling the best candidates for interview as soon as we spot them so don’t delay in applying.