Senior Digital Marketing Executive (Charity)
Senior Digital Marketing Executive (Charity)
Position: Senior Digital Marketing Executive
Location: Central London, WC1N
Job type: Full Time, Permanent
Hours: 37.5 hours per week
Benefits: 30 days annual leave plus bank holidays, generous pension scheme, flexible working, discounted season ticket loan and many more!
Closing date: 9am Monday 12th November 2018
About the role:
We are looking for a Senior Digital Marketing Executive to join the Charity’s digital team. The Senior Digital Marketing Executive is a hands-on, commercial, results-focused analytical role, that primarily manages the planning & implementation of the Charity’s email marketing. The post-holder will be the in-house email specialist, as well as having an important role across search marketing, PCC, website and social media, as part of our multi-channel digital activity.
In particular the Senior Digital Marketing Executive will work with the Digital Performance Manager to inform the direction of our email & search marketing. Additionally, as part of our ambitious Digital Engagement Strategy we have identified a need to improve our integrated marketing and create more impactful and innovative campaigns. This role is key to driving us closer to meeting these goals as you will create, manage and measure campaigns.
We work closely with internal teams to shape marketing plans to ensure that it meets their strategic objectives. In some cases, you will act as a ‘business partner’ for a particular team, getting under the skin of the type of marketing approach that works for their audiences and objectives, as well as training them to develop more innovative, best practice briefs and integrated digital plans.
About the team:
The 16-strong Digital Engagement team, sitting within our wider Brand Marketing department, is responsible for the digital presence of GOSH, GOSH Charity and Sparks. Together, we manage websites, social media, email marketing, digital content, insight and analytics, pay-per-click (PPC) advertising and SEO – all to increase fundraising and raise brand awareness. We work in a multi-channel way, with one person in the team taking ownership of a campaign / project and working with the wider Digital Engagement team to bring it to life.
You will be an experienced digital marketer with proven experience of creating successful email marketing campaigns. You will also have a solutions-oriented approach, be a team player and have the ability to get stakeholder buy-in whilst delivering best practice and high impact digital marketing, questioning the status quo and maximising ROI.
You will also have:
- Flawless copy-editing and proofreading skills (in line with house style)
- Experience with Salesforce Marketing Cloud (or similar email marketing software) and online platforms / software to manage digital acidity (Social listening tools, CMS etc.)
- Experience of managing successful PPC campaigns, across Google Adwords and social media
- Sound working knowledge of Google Analytics
- The ability to effectively use photo-editing software like Photoshop
- The relevant personal skills to excel in the role – attention to detail, flexible can-do attitude and the ability to manage a varied & busy workload
About the charity:
Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, 618 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfill their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously ill children starts with you.
You may have experience of the following: Senior Digital Marketing Executive, Digital Marketing Executive, Senior Marketing Executive, Marketing Executive, Digital Marketing, Senior Digital Marketing Officer, Marketing Officer, Senior Digital Marketing Assistant, Marketing Assistant, PPC, PPC Account Executive, PPC Marketing Executive, PPC Account Manager etc.