Senior Digital Marketer

Recruiter
TCA
Location
London (North)
Salary
£50,000 - £59,999
Posted
11 Mar 2019
Closes
16 Apr 2019
Contract Type
Permanent
Hours
Full Time
Role DescriptionYour key responsibility will be defining & implementing all digital marketing initiatives that will drive the success of our new eCommerce site. You will define the full digital marketing strategy (prioritising PPC, Paid Social & Email) and then lead the hands-on execution alongside the Operations team. Additional responsibility will include ownership over all social content (Instagram) and the affiliate & partnership strategy. You will work closely with & report into the Head of Operations & Company CEO.

Responsibilities

  • You will be responsible for the entire marketing strategy & direction of the company
  • Drawing up a roadmap & defining time bound target goals for the new ecommerce site
  • Optimisation of all PPC and Paid Social campaigns through targeting, segmentation, bid adjustment, pricing, placements, etc.
  • Mapping out, implementation & optimisation of all retargeting strategies including set up of all email marketing campaigns
  • Weekly business reporting on key performance metrics
  • Maintain production and testing of ads and creative assets
  • Key input into marketing calendar based on company development strategy
  • Trial & scope potential new affiliate partnerships
  • Testing of website design features
Requirements

  • Experience in at least two of the following: PPC, Paid Social and Email Marketing
  • Strong digital marketing experience from any industry including; eCommerce, retail, travel, media, finance, gaming, entertainment, FMCG, B2C, Consumer Goods.
  • Proven end to end examples of driving high growth within a company through Digital Marketing strategy
  • Hands-on experience with Google Ads & Facebook Ads Manager
  • Experience with relevant industry advertising tools (i.e. AdWords Editor, Google Merchant Centre, Google Analytics, etc) and techniques.
  • Strong analytical & Microsoft Excel skills
  • A strong can-do attitude & bias for action – they will never say ‘that’s not my job’
Benefits

  • Competitive salary (£45,000 basic) plus a generous bonus
  • 10 free items per year
  • 25% discount on all items
  • Monthly company socials (comedy nights, Barrys Bootcamp, games evenings)
  • Big quarterly socials (The Shard, Escape Room)
  • Free tea, coffee & snacks
  • Free weekly yoga classes
  • Company discount on gym membership

Company DescriptionTCA create competitive apparel that fits, performs, and lasts - with a unique design aesthetic. It’s sportswear inspired by reality, and built using the industry’s best fabrics and technologies. We've been retailing for 7 years now, but have rapidly expanded over the last two years and are now on a course to hire and develop. The team is motivated, energetic and hardworking while enjoying having fun and the social side of work.

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