Talent Attraction and Marketing Manager

£36750 per annum
05 Aug 2019
20 Aug 2019
Toni-Lisa Walsh
Public Sector
Contract Type
Full Time
• You will lead the development of a range of helpful and informative content to be used for recruitment advertising/branding purposes, across various online job-boards and careers/social media platforms including: GOV.UK, Glassdoor, LinkedIn, Twitter, Instagram and Facebook, in order to achieve specific objectives as part of our wider talent attraction strategy;

• As a confident communicator, you will take an enthusiastic and collaborative approach to building HMRC’s employer brand in the recruitment market; developing a strong brand reputation through targeted content development and leading the attraction elements of volume and business-as-usual recruitment campaigns;

• You will work as part of a collaborative, senior team improving candidate experience from the point of attraction, through to recruitment, selection, and on-boarding;

• Working as part of a senior team you will be involved in the development of key attraction channels, enhancing the attraction and retention of high calibre, diverse talent that are a strong match for HMRC Customer Group resourcing needs, taking labour market and candidate insights into consideration;

• You will use modern methods to evaluate all talent attraction and marketing activity, to inform the development of effective strategies, measure quality of hire and demonstrate return on investment; and

• You will manage a small team of Officers and Higher Officers engaged in delivering recruitment marketing and attraction services.


Include person specification and essential criteria - to help a candidate decide if they should apply  <b>Essential Criteria</b>

• Professional working experience within a marketing environment and proven experience of various marketing techniques. 

• Experience of running end to end marketing campaigns and dealing with business partners at various levels, being able to influence them throughout.

• Use of marketing analytics and evaluation to inform the success/failure of projects against business needs. 

• You must be passionate about our employer brand and have the creativity needed for this role to take attraction to the next level, using labour market insight, whilst having the ability to adapt your approach within a corporate environment. 

• You must be highly flexible, able to deal with large scale attraction campaigns and marketing projects, while juggling lots of other business priorities.

• A proven track-record in managing people and developing their capability.

• Excellent communication skills; written and verbal, with current knowledge of applying social media in a marketing context.

Desirable Criteria:

• Marketing and project management background.

• An understanding of the recruitment lifecycle.

• Effectiveness at collaborating with multiple stakeholders and ability to work at a very fast pace.