Marketing Manager

High Wycombe
£30,000 - £39,999
12 Nov 2019
15 Nov 2019
Contract Type
Full Time
Reports to: Director of Marketing & Communication

Based at: High Wycombe with the possibility to regularly work from home by prior agreement with your line manager

Salary grade table: Specialist (SP3), c. £35k

Hours: 35 hours per week. Hours to be agreed with your line manager. Occasional evening and weekend work may be required

Holiday:36 days holiday a year including bank holidays

Line management: No direct reports

The Role:

Our client has a complex agenda and array of health and food stakeholders. The Marketing Manager will be accountable for accelerating the marketing function within the charity, working closely with key internal stakeholders (Commercial, Membership, Research and Fundraising) to develop marketing plans for priority audiences; manage integrated marketing plans; increase awareness of the charity and its services; and in doing so, ensure the charity can help more people affected by coeliac disease

Particular emphasis will be placed on building relationships, identifying and following through opportunities for marketing collaborations with existing and new commercial organisations and partners (retailers, manufacturers, caterers, food outlets) with a stake in the gluten-free market.

Key Responsibilities:

•Develop, implement & evaluate effective marketing plans to create shifts in the awareness, engagement & income generating capacity of the organisation.

•Drive awareness of them, the charity's work, brand and impact to increase their reach to 400,000 actively engaged people

•Lead on the development and delivery of high impact, low cost, behaviour change campaigns

•Plan and run our integrated marketing campaigns and day to day marketing activity working closely with the Head of Communications for content alignment

•Take an active role in the development of marketing plans for the charity's Crossed Grain (XG) trademark licensing scheme used by manufacturers, the Gluten Free (GF) accreditation scheme used by caterers, and any new scheme that may require developing according to commercial opportunities

•Track and measure assigned marketing campaigns to determine success or areas of improvement for future campaigns

•Promote advertising and sponsorship opportunities available through the charity, working closely with the Head of Advertising Sales

•Ensure asset development for the promotion of advertising activity to generate leads develop and grow partnerships

•Write creative briefs as necessary to internal colleagues or external suppliers

•Ensure all assets and content on channels used to promote the commercial activities (via website, print, SM or other means) are coherent with existing communication guidelines and tone, up-to-date and relevant, updating these in agreement with colleagues as necessary

•Work in tandem with the social media team (Facebook, Twitter, LinkedIn & Instagram) to provide business focused tone/style/content

•Develop and deliver marketing plans for other events and activities for the charity which support or involve Commercial Partners, e.g. Industry Day, Food Festival

Knowledge, Skills and Experience:

•At least five years marketing experience ideally in the charity, health or food sector

•Strong copywriting skills with the ability to generate insightful articles, website copy and other marketing collateral

•Demonstrable experience in setting meaningful metrics, using analytics and using agile marketing tactics to deliver successful campaigns

•Strong experience in reporting and evaluating campaign successes and developing learnings to apply to future projects

•Solid experience and/or understanding of campaign development

•Digital marketing prowess and good understanding of the principles of developing engaging multichannel content for a range of audiences

•Proven past accountability for spotting opportunities and translating organisational and marketing objectives into marketing activity and appropriate tactics

•Team player with practical, positive and flexible attitude

•Highly organised, able to meet deadlines and prioritise tasks

•Working with a range of stakeholders while project managing and delivering successful activity/campaigns, including external suppliers

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the needs of the charity.

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