IDM Award in Digital Marketing - Online
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Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns.
What you'll learn
- Understand the roles and benefits of each digital marketing channel
- Research, plan, implement, test and measure digital marketing campaigns
- Confidently plan an integrated digital marketing programme
- Understand digital marketing law
- Identify and analyse critical success factors for digital marketing
Duration study load
- 35 CPD hours
Students will be required to undertake all ten modules in order to achieve the qualification. As a basic marketing course, the focus of the award is on breadth, giving you a comprehensive overview of digital marketing.
At the end of the programme, there will be one online assessment to be completed which, if successful, will qualify you to receive the IDM Award in Digital Marketing (Award DigM).
Online: Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials.
The IDM Award in Digital Marketing course is delivered through online learning. Online marketing courses provide a convenient and easy way to study wherever you are.
- Overview of digital marketing
- Digital marketing planning
- The role of data in digital marketing
- Digital marketing channels – inbound
- Digital marketing channels– outbound
- The role of the website
- Testing in digital
- Data protection, permission and regulation (relating to digital marketing)
- Digital creative
- The future of digital marketing
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About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.