Marketing Coordinator - Customer Advocacy - Remote

Recruiter
Adecco
Location
Manchester
Posted
26 Oct 2020
Closes
27 Oct 2020
Ref
1776346971
Category
Retail and Sales
Contract Type
Permanent
Hours
Part Time
EMEAR Marketing Coordinator - Customer Advocacy

Location: Home Office

Duration: 1 year

Monday - Friday 40 hours per week

As part of the Global Customer Advocacy organisation, the primary goal of the role is to be the daily face of networking community program and ensure every customer interaction is handled with a level of care and attention that embodies the company brand.

The role will be instrumental in supporting an advocate marketing strategy which provides all Gateway members with a consistent experience across our business and regions. The ideal candidate will focus on engagement quality and establish tight relationships with all advocates through their own receptiveness, responsiveness and respectfulness.

Responsibilities Include:
  • Develop and execute a strategic plan that aligns advocate activity to core global advocacy and business metrics and deliver value to our advocates and business
  • Build a highly structured approach to advocate engagement, focusing on daily interaction with customer advocates and deepening relationships.
  • Track and measure advocate activity and overall hub health by setting up bi-weekly, monthly and quarterly targets agreed by global advocate experience lead.
  • Establish a calendar-driven program plan to optimise workflow planning and make resources more predictable. Work with content strategy lead on a detailed content calendar that focuses on engagement quality, not quantity.
  • Monitor the community and identify all customers advocates to be nurtured and mobilised.
  • Work with agency to create "challenges" that mobilise customer advocates according to regional KPIs, priorities and opportunities.
  • Manage top advocates program and make sure they feel valued by the company
  • Manage reward program with relevant agency and define clear motivation strategy, including use of badge and perking system inside the community.
  • Monitor challenge completion and activity validation workflow with relevant agency
  • Create "surprise & delight" moments that make the advocate experience unique and special
  • Run daily, weekly and quarterly reports that show the broader organisation the impact of customer advocacy

Required Qualifications/experience:
  • Experience of customer marketing, reference management, and/or digital community management experience.
  • Excellent communication, critical thinking, and interpersonal skills
  • Strong work ethic and enthusiastic about new challenges
  • Able to work with cross functional teams in a global organisation
  • Passionate about customer value and eager to make an impact to community member's experience
  • Flexibility and openness to adapt
  • An undergraduate degree in Marketing, Business or Communications (preferred)

TO APPLY - Please apply with a up to date CV.

Candidates will ideally show evidence of the above in their CV in order to be considered.

Please be advised if you haven't heard from us within 72 hours then unfortunately your application has not been successful on this occasion, we may however keep your details on file for any suitable future vacancies and contact you accordingly.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer

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Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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