BA (Hons) Applied Business (Marketing)

Ducere Global Business School
United Kingdom (GB)
Online Course
10 Nov 2020
10 Dec 2020
Contract Type

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Course overview

The online BA (Hons) Applied Business (Marketing) provides students with a broad foundation of the skills required to thrive as a marketing executive in the modern business world.

In addition to the key concepts of marketing, students will be introduced to the changes that have taken place in recent years and will develop the skills and knowledge required to generate and deliver exceptional modern marketing campaigns.

Students will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to leapfrog their careers.

As students work their way through a unique learning experience that includes tailored learning activities and exclusive video content standing on the shoulders of hundreds of the world’s most successful and inspiring leaders, from Presidents and Prime Ministers to Nobel Prize winners and leading academics, students will be supported in the development of their business acumen.

What you'll learn

Designed to provide employees with the skills and competencies to become champions of change. As an applied degree, assignments explore:

  • Fundamentals of marketing
  • Design thinking
  • Digital business and disruption
  • Digital marketing
  • Integrated marketing communications
  • Competitive market positioning
  • Marketing strategy and planning

Duration study load

  • Full-time – 3 years

Entry requirements

  • Option A: 88 UCAS points
  • Option B: Relevant professional experience

You need to illustrate eligibility for the course by providing supporting documentation for one of the above options.

Course features

  • A degree tailored to your passions, goals, and ambitions
  • Develop an industry-relevant project portfolio as part of your degree
  • Learn from dynamic insights from over 250 Ducere Global Leaders, including former Presidents, Prime Ministers, Nobel Prize Winners, Global Leaders, CEOs and Business Innovators
  • Develop the skills employers need
  • Enjoy personalised student support
  • Study when it suits you with HD videos, unmatched academic support and no exams


Sam Austin, Ducere Bachelor Alumni

BA (Hons) Applied Business (Marketing)

"Every step of the way I've been able to apply what I learnt immediately. I'm now leading projects, teams and vendors. The growth I've had in a short time has allowed greater responsibility and career advancement."

Debra Spence, Ducere Bachelor Alumni

BA (Hons) Applied Business (Marketing)

"I was able to work on my business idea while studying and have been granted an innovation patent."


Core Modules

  • Fundamentals of Marketing
  • Design Thinking
  • Digital Business and Disruption
  • Digital Marketing
  • Integrated Marketing Communications
  • Competitive Market Positioning
  • Marketing Strategy and Planning

Job outcomes

Potential career outcomes could include:

  • Marketing Manager
  • Campaign Manager
  • Digital Strategist
  • Brand Activation Manager
  • Product Manager
  • Content Strategist
  • Social Media Editor
  • Digital Marketing Coordinator
  • Email Marketer
  • Public Relations Manager
  • Marketing Consultant
  • Market Research Analyst
  • Partnership Marketing Advisor
  • Communications Manager
  • Chief Marketing Officer (CMO)


Accredited by Swansea Business School

We understand the climate we're in right now and flexible payment options are available. Please apply today to find out more!

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About Ducere Global Business School

Ducere delivers the UK’s most innovative online degrees, together with its university partners. We believe that to be the best you need to learn from the best. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as United Nations, KPMG, PwC, Disney, LinkedIn, Make-A-Wish, Radisson, Booktopia, 20th Century Fox and many more. You’ll benefit from the academic rigour provided by the oldest Royal Chartered University in Wales and England after the universities of Oxford and Cambridge.

Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.

  • No Exams. Real business projects
  • Tailor your assignments to your passions
  • Unparalleled student support
  • Advanced online platform. Access your study materials via a mobile app
  • $1.4 million in scholarships awarded in the last 3 years

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