BA (Hons) Applied Business (Marketing)

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Course overview

Accelerate your career with a globally recognised online marketing degree

Designed to empower you to analyse global markets, explore digital strategies, create and run effective campaigns, this industry-leading degree will help you build your dream marketing career.

• Understand marketing strategies, communications, planning approaches, competitive market positioning and the need for innovation in product and service design. Acquire a broad foundation of skills required to thrive as a marketing professional in the modern business world.
• Develop in-demand skills by understanding customer needs, resources and networks to create value for the customer and for the organisation.
• Learn to use market intelligence, strategy, communication, advertising and brand to respond to business needs, trends to maximise profitability and customer satisfaction.
• No exams. Be assessed on relevant, practical projects, and have the opportunity to choose the topic of your assignments.
• Gain insights from a global faculty of 250+ world leaders, including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more.
• Over 44% Of Ducere students received a salary increase or promotion before graduating.

What you'll learn

• Digital Marketing
• Integrated Marketing Communications
• Competitive Market Positioning
• Marketing Strategy and Planning
• Fundamentals of Marketing and Management
• Digital Business and Disruption
• Design Thinking and Project Management
• Managing Money and Finance
• Big Data and the Global Economy

Duration study load

• Full-time: 3 years
• (2 Years Accelerated)

Entry requirements

• Option A: 88 UCAS points
• Option B: Relevant professional experience

You need to illustrate eligibility for the course by providing supporting documentation for one of the above options.

Course features

• Benefit from practical, real-world learning where you can choose the topic of your assignments and tailor the degree to your career goals
• Develop an industry-relevant project portfolio as part of your degree
• Personalised student support from a friendly, professional team.
• One-on-one guidance and feedback from experienced academics.
• An advanced online platform and access to study materials via a mobile app.
• Study when it suits you, anywhere on any device.
• Learn from dynamic insights from over 250 Ducere Global Leaders, including former Presidents, Prime Ministers, Nobel Prize Winners, Global Leaders, CEOs and Business Innovators

Testimonials

Sam Austin, Ducere Bachelor Alumni

BA (Hons) Applied Business (Marketing)

"Every step of the way I've been able to apply what I learnt immediately. I'm now leading projects, teams and vendors. The growth I've had in a short time has allowed greater responsibility and career advancement."

Debra Spence, Ducere Bachelor Alumni

BA (Hons) Applied Business (Marketing)

"I was able to work on my business idea while studying and have been granted an innovation patent."

Job outcomes

Potential career outcomes could include:

• Marketing Manager
• Campaign Manager
• Digital Strategist
• Brand Activation Manager
• Product Manager
• Content Strategist
• Social Media Editor
• Digital Marketing Coordinator
• Email Marketer
• Public Relations Manager
• Marketing Consultant
• Market Research Analyst
• Partnership Marketing Advisor
• Communications Manager
• Chief Marketing Officer (CMO)

Recognition

Accredited by Swansea Business School

We understand the climate we're in right now and flexible payment options are available. Please apply today to find out more!

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Enrol in this course today to unlock exclusive deals across some of your favourite brands, including Urban Outfitters, Benefit, ASOS and more!

About Ducere Global Business School

Ducere delivers the UK’s most innovative online degrees, together with its university partners. We believe that to be the best you need to learn from the best. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as United Nations, KPMG, PwC, Disney, LinkedIn, Make-A-Wish, Radisson, Booktopia, 20^th Century Fox and many more. You’ll benefit from the academic rigour provided by the oldest Royal Chartered University in Wales and England after the universities of Oxford and Cambridge.

Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.

• No Exams. Real business projects
• Tailor your assignments to your passions
• Unparalleled student support
• Advanced online platform. Access your study materials via a mobile app
• $1.4 million in scholarships awarded in the last 3 years