Senior Commercial Insight Analyst ??? SAS

40000.00 - 50000.00 GBP Annual + GBP40000 - GBP50000/annum Bonus & benefits
03 Feb 2017
18 Feb 2017
Contract Type
Full Time
Job Title: Senior Commercial Insight Analyst - SAS
Salary: GBP40,000 - GBP50,000 + bonus & benefits
Location: Birmingham

The Principal Analyst role within Commercial Analytical team has a primary objective to drive CMB strategy through data. The analytics team supports the business through a combination of data manipulation, analysis and business judgement to identify opportunities and actionable insight to support the Commercial Bank in achieving its income and profit targets. Also responsible for designing, developing and implementing tools and processes that delivers the team's output.

Key responsibilities will include:

The role holder will specifically be focusing on Channels Analytics, including:
• Analysis of existing customer dynamics to identify opportunities to increase usage of various channels
• Taking the lead in developing, maintaining and improving high quality validated strategies, while leading projects that support the goals of the team
• Identifying gaps in data & in understanding and managing a range of analytical and modelling projects from inception to delivery
• Responsible for implementing best solutions within decision systems, satisfying user requirements
• Developing, maintaining and improving high quality and validated strategies, while working in partnership with both onshore and offshore team members (including channel transformation and usage initiatives)
• Understanding and managing a range of analytical and modelling projects from inception to delivery
• Uses business judgment and analytical tools in driving the best results, while leveraging a highly technical environment using a range of software and programming languages to access multi terabyte data warehouses and files
• Success measurement of marketing activity and customer contact lists
• Creating the MI to track actions against goals, and help the organisation to manage sales force activity with new support tools
• Investigating and validating new and existing Channel data to support business requirements
• Key business contact for Channels projects and data expert within this business area
The ideal candidate will be required to have:
• Degree level education in a numerate discipline
• Significant experience using Statistical Analysis System (SAS) or Structured Query Language (SQL) to analyse large datasets in an action-oriented environment
• Strong analytical skills and ability to make actionable recommendations from data
• Strong communication skills (both verbal and written) and ability to convey information in a way that is clear, succinct, and easily understood by non-analysts
• Ability to understand the business context of analysis
• Advanced Excel skills (including Visual Basic) and PowerPoint Skills
• Experience of channel analytics (specifically web) is highly desirable
• Experience in Stakeholder Management

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