Digital Marketing Executive

Optimum Medical
Yorkshire and the Humber
20000.00 - 29999.00 GBP Annual
07 Feb 2017
21 Feb 2017
Contract Type
Full Time
Digital Marketing Executive

Do you want to work for a vibrant company helping to improve healthcare around the world?

This is a great opportunity for a driven and enthusiastic Digital Marketing Executive to join one of the fastest growing and exciting healthcare companies in the marketplace!

Optimum Medical is one of the UKs leading healthcare manufacturers. Our products are supplied to every single NHS hospital in the UK as well as being exported to over 60 countries worldwide. Our company mantra is constantly creating better because we aim to do just that. We are looking for the right person with a passion for success to join our Leeds based marketing team.

Reporting to the Marketing Manager, the Digital Marketing Executive will focus on overseeing the digital strategy at Optimum Medical - including creating, executing and measuring digital campaigns and initiatives, and working to optimise online KPIs. The successful candidate will exude a passion for marketing, be a creative thinker and have a can do attitude.

Roles and Responsibilities:
Create, execute and measure digital marketing campaigns;
Write, proof read and optimise copy for the web;
Effectively tailor content to suit different customer types based either in the UK or internationally;
Create, send and measure mass email campaigns to our customers;
Promote Optimum Medical through social media channels, oversee social media strategy and campaigns;
Develop ideas for online promotional activities;
Maintain Optimum Medicals websites including a new e-commerce platform;
Utilise video and other media to assist with communication online;
Continually work on SEO;
Create and measure the success of online adverts (including PPC and social media);
Produce monthly internal reports using relevant digital measurement tools for effective data analysis;
Conduct market research including online research projects and the running of focus groups;
Arrange webinars;
Monitor competitor activities online;
Maintain and update CRM system;
Act as a brand guardian ensuring our brand is adhered to in all communications;
Liaise with the internal graphic design team and external suppliers;
Identify new trends in digital marketing, evaluate new technologies and ensure Optimum Medical is at the forefront of industry developments;
Support the Marketing team, Sales teams, our customers and the wider business as required.

Essential requirements:
A proven track record in digital marketing, either in-house or agency;
A creative flair and passion for marketing;
Ability to effectively prioritise your workload and work with a range of stakeholders;
Proactive can do attitude to your work;
Excellent attention to detail;
Excellent verbal and written communication skills.

Our offering:
Competitive salary of up to 22,000 per annum
Competitive bonus scheme
27 days holiday
Health cash plan

Optimum Medical can offer you an environment geared towards performance, attractive career opportunities, and an open culture that values and rewards the contribution of every individual.

Our Values:
Potential candidates will be assessed against our company values to make sure you are the right fit for the business.

At Optimum Medical we LISTEN, we CREATE, we MAKE IT HAPPEN, we CARE and we HAVE FUN!

How to apply
If you would like to apply for this position please send your CV and a cover letter to quoting Digital Marketing Executive in the subject line.

The closing date for applications is Tuesday 7th March 2017.

Constantly creating better