Marketing Campaign Manager

Potters Bar
21000.00 - 23000.00 GBP Annual + GBP21000 - GBP23000/annum
09 Feb 2017
24 Feb 2017
Contract Type
Full Time
An exciting opportunity has arisen for a Marketing Campaign Manager to join our busy Marketing team.

Main Purpose of the Job: Devise, plan, propose, implement and track propose marketing campaigns, both online and offline, to increase the number of enquiries and leads into Churchill Knight & Associates Ltd.

Reporting To: Marketing Manager

Key Accountabilities

1. To contribute to the development of a marketing strategy and plan that delivers business objectives

2. Maintaining processes and procedures relating to Direct Marketing and campaigns

3. Produce and develop a Business to Consumer (B2C) integrated marketing campaign with the aim of acquiring new clients via referrals.

4. Manage the implementation, tracking and measurement of all the marketing campaigns.

5. Maintain and measure all campaigns Return on Investment (ROI) producing report into this by the 7th of each month.

6. Work alongside the Marketing Manager to define Target Market, Buyer groups and buyer personas, developing a campaign to target each target market.

7. Ensure that Churchill Knight's brand and identity is adhered to in all campaigns and communications.

8. Ensure all campaigns adhere to all relevant legislation, including but not limited to data protection.

9. Write, edit and proofread promotional marketing material.

10. Manage the company content driven campaigns, including landing pages and company blog.

11. Own and keep fully up to date all "unsubscribed data"

12. Collating information from client surveys, producing a report into this on a biannual basis.

13. Work alongside the Marketing Manager to ensure all exhibitions and trade shows deliver results in-line with KPI's.

Personal Skills
Experience Managing a team
Strong Oral Communication
Strong Written Communication
Analytical and Creative thinker

Adobe Creative Suite
Umbraco or similar CMS
Email marketing experience
Social Media Content Management
Previous Experience managing exhibitions would be an advantage but not essential

Closing date for applications: 9th March 2017