Ecommerce Operations Director
I am currently looking for a new Ecommerce Operations Director, joining my clients leading and expanding luxury goods and product company. Your goal is to develop and grow the E-commerce platform and online business strategy in collaboration with purchasing resources. To set out the products the company will offer online (B to B and B to C), prices and policies, and identify the target market for the E-commerce initiative so a marketing campaigns can be developed and executed to attract more visitors and increase our online sales
*To create and drive online sales and communication plans to deliver against the agreed business plan in conjunction with corporate marketing department.
*To negotiate and agree online exclusive offers in-line with business plans and expected sales.
*To deliver online communication strategy and identifying opportunities within the existing customer base to increase channel share and sales revenue
*To create and continual Improvement of the order journey for new and existing customer base, to grow browse to buy conversion rates.
*Work with the new website launch, pre and post phase.
*To build propensity models based on churn, customer users journey and required Average Revenue Per User volumes.
*To build customer profiles using segmentation and make recommendations for online marketing activity and initiatives to increase Average Revenue Per User
*To work with internal teams to drive recommendations for online activity based on insight and research.
*To developing business cases to increase customer life time value and launch new initiatives to achieve this goals
*To making recommendations to improve order journey for existing customer base to grow browse to buy conversion rate and reduce customer drop out
*To support the Building of a Magento based E-commerce store from scratch to world leading professional standards Concept and detail web design
*To support the development of Magento add-ons and customisation, including product database building and management
*To implement SEO and online marketing to achieve a high ranking.
More information is available upon request.