Online Content Manager
This Unitary authority are undergoing a huge 3 year digital transformation programme, identifying opportunities to improve the user experience of their online offer, better meet the needs of users and make services more efficient.
You'll manage a small team of content designers who will work with technical, service design and user research colleagues to write user focussed, accessible content for our online channels, mainly Medway.co.uk
If you want to join us, you'll need to be able to:
take complex language and processes and make them simple to understand
work with people who don't understand good web usability
be able to explain your decisions clearly
You'll work with staff across the organisation, at all levels. You'll be working as part of the transformation team who have adopted Agile project management principles.
Main duties of the post
You'll use customer insight to understand how customers are currently using our websites. Then take that and the existing content to identify content gaps, blockers and overlaps. You'll run workshops with colleagues across the council to identify and agree new content that meets our user-focussed approach, mapping content to different formats and audiences.
overseeing the work of content designers in the Digital team, planning their work in conjunction with the Digital Manager and Delivery Manager.
scoping, commissioning, writing, editing and publishing digital content, with an excellent understanding of our user-focussed, mobile-first approach.
making sure customer journeys are the best they can be
managing relationships with subject matter experts to make sure content is accurate
accountable for delivering content assets that are accurate, timely, high-quality (based on insight and outputs of user testing, relevant to audience, easily understood, SEO optimised) and to the council's style
accountable for choosing the best format for displaying information to the user - if we don't have one, we'll want you to suggest ideas or identify the gap
making sure appropriate policy and legal checking within other parts of the council happens, and that content is published quickly and efficiently
user testing and monitoring the performance of content and identifying ways to iteratively improve it
at ease working in an agile environment with rapidly changing deadlines, workloads and goals
Specialist skills required
We need you to have:
lead a small team of content designers to produce user-focussed web content
experience in producing content for a responsively-designed website and producing content which adheres to WCAG AA web accessibility standards
experience working to Agile project management principles, including sprints, stand ups and show and tells.
extensive experience of writing for the web, with proven ability of creating content that is accessible and usable
exceptional skills in convincing people that user needs and a usable approach is the only way to present information
proven experience in using metrics and user feedback to define/refine content
experience in choosing the best format for displaying information to the user
experience in working with content publishing systems.
Leading and team working
Building on the inter-dependencies and relationships between teams to create a common purpose
Clarifying and communicating team objectives, bringing a broader perspective to a team so that it can focus on different delivery approaches
Co-ordinating and monitoring team performance, using team diversity to maximise effectiveness
Analysing evidence and thinking strategically
Identifying hidden or emerging issues and proposing decisive strategic action
Probing evidence to identify strategic trends and links
Analysing evidence from diverse sources to generate robust solutions and make timely decisions
Focusing on customers and stakeholders
Investing time to understand customer and stakeholder expectations and priorities, developing services to meet those needs, including when they change
Anticipating and managing problems, bringing issues and conflict into the open and taking pre-emptive action
Identifying and introducing improved services to deliver customer and stakeholder requirements
Spring Technology is acting as an Employment Business in relation to this vacancy.
Spring Technology is an Equal Opportunities employer; we welcome applicants from all backgrounds.