Head of Digital Acquisition and Optimisation

Recruiter
Oliver James Associates
Location
London
Salary
80000.00 GBP Annual
Posted
25 Feb 2017
Closes
25 Mar 2017
Function
Consultant
Contract Type
Permanent
Hours
Full Time
The Role:

The successful Head of Digital Acquisition and Optimisation will:

* Develop, maintain & implement a strategic plan for the acquisition & digital function, to ensure that the team's expertise is deployed to best effect to optimise spend and customer interaction.
* Lead, manage and develop the members of the acquisition & digital teams to ensure they have the required capabilities and tools to do their jobs, are motivated to perform effectively, and seek continuous improvement.
* Lead on major product related change projects and work with the rest of the Marketing department to ensure that any impacts and changes are understood and actioned to support delivery.
* Ensure that marketing budgets are managed effectively to ensure ongoing efficiencies and growth within existing channels.
* Ensure that targets are delivered for new customer acquisition, online conversion and upsell/cross-sell.
* Ensure the online customer journey delivers a best in class customer experience through external benchmarking, introduction of new innovative techniques and rigorous test and learn.
* Decide the overall approach of the acquisition & digital team, its strategy, priorities, and methods of working with the business.
* Decide the optimum use for budget to achieve the highest levels of ROI.
* Decide on the most appropriate creative and propositional messaging.
* Decide the most appropriate suppliers to support overall department objectives.

Requirements:

* Developing and delivering digital marketing strategy in line with the growth plans for across the portfolio of consumer brands
* Proven experience of development and delivery of online journey optimisation, aimed at increasing end to end conversion
* Demonstrable and proven track record of driving improvements in the customer journey linked to customer personalisation and data.
* Manage partner relationships and suppliers to deliver cost efficiencies.
* In-depth knowledge of tracking, optimisation and mobile solutions.
* Experience of measuring and analysing data to drive improvements, translating key insights and actioning them is essential.
* Identifying new channels, platforms and techniques that will improve marketing performance.
* Accountable for new customer acquisition across home, motor and ancillary products.
* Optimizing SEO, PPC, digital display campaigns and delivering improved conversion rates.
* Experience of building, managing and monitoring a small marketing team to support the company's strategy.
* Knowledge of digital technologies - including web analytics, CMS, including knowledge of Adobe Marketing Cloud suite of tools and other related products.