Head of CRM

Recruiter
Intelligent People Ltd
Location
London
Salary
80000.00 GBP Annual + GBP65000 - GBP80000 per annum + options
Posted
08 Apr 2017
Closes
22 Apr 2017
Function
Consultant
Contract Type
Permanent
Hours
Full Time
Working for an online business in the high growth space of product delivery the opportunity exists for a Head of CRM / Head of Retention / Senior Customer Marketing Manager / Senior CRM Manager to develop and deliver on a winning CRM and Retention strategy.

You'll be joining an online consumer business realising impressive growth, credit to their reinvestment in product and operations. They have now reached a pivotal growth stage enabling them to focus on retention and consequently the Head of CRM / Head of Retention / Senior Customer Marketing Manager / Senior CRM Manager will be central to their business plans.

This is an opportunity to have massive impact on business growth working with a team of creative individuals with great passion and ambition!

The Head of CRM / Head of Retention / Senior Customer Marketing Manager / Senior CRM Manager will:

*Develop a comprehensive CRM program to segment, on-board, support and win back customers with personalised and targeted communication, content, and loyalty programmes.
*Own and oversee our CRM strategy and overall retention initiatives.
*Effectively develop and execute programmes across all marketing channels including email, mobile, social, web, and packaging comms
*Understand the customer lifecycle and develop plans to address points of improvement
*Work closely with customer care, technology, product, data, brand, and operation teams to develop, launch, and measure results and optimise retention initiatives.
*With the support of our Data and Insight team, utilise customer data, research and analytics to test promotional offers, creative, content/messaging, and frequency

The Head of CRM / Head of Retention / Senior Customer Marketing Manager / Senior CRM Manager will bring:

*Demonstrable hands-on analytical experience.
*Significant management experience in customer marketing and CRM, working in a high transaction consumer business.
*Bachelor's Degree or higher with high calibre academic experience required.
*Experience working in a fast paced environment with or for a high-growth company.
*Strong bias for action and project management skills, with evidence of driving to make change happen quickly.
*Ability to work independently and manage campaigns and initiatives from start to finish.
*Experience in building relationships across a company to influence outside of direct responsibility
*Strong excel modelling skills and experience in understanding retention metrics.

Intelligent People is a specialist Head of CRM recruitment business