Strategy Manager

Recruiter
Anonymous
Location
London
Salary
60000.00 - 70000.00 GBP Annual + GBP60000 - GBP70000/annum
Posted
10 Apr 2017
Closes
24 Apr 2017
Category
Accounting
Function
Consultant
Contract Type
Permanent
Hours
Full Time
Eurobase People has an excellent new Digital Strategy Manager role available for the perfect candidate to join our clients team in their London office on a permanent basis.

Our client is offering a competitive salary plus excellent benefits package (DOE)

Our client is a Global Financial Services organisation who is looking for a vibrant team worker who is prepared to take on challenging and varied initiatives within an established organisation.

Key Responsibilities

Analyses customer behaviour across 3rd party and direct digital channels and applies test and learn principles to drive continuous improvement.

Finds innovative techniques to measure performance across less controllable channels

Addresses marketing mix optimisation through econometrics, test and learn and attribution modelling

Drives website optimisation using big data techniques across conversion funnels

Drives for control and robust documentation of all activity to ensure repeatability of successes and learning from failures

Understands performance and cost differentials across subchannels and applies insight to identify optimal marketing mix choices across these channels

Requirements

Essential

Proven analytical ability including ability to interrogate large amounts of data, being detailed oriented without losing track of the big picture.

Deep Experience of Product Strategy/Channel Management from an analytics perspective

Strong numeric and verbal reasoning

Excellent communication skills (both oral and written) with the ability to translate data findings into business insight

Able to understand the commercial/financial impacts of digital activity

Ability to use standard data and presentation packages such as Excel, Word and Powerpoint

Knowledge of SAS programming and Excel macros

Preferred

Experience with big data solutions, including the use of Hadoop.

Cards, acquiring or payment processing market knowledge and experience