Director of Communication
The new Director for Communications will be responsible for managing all public and internal communication and engagement to support the welfare reform agenda and drive some of the most significant behaviour change campaigns in government.
The senior leadership team must continue to inform, inspire and mobilise the thousands of frontline DWP employees without whom the public would not receive their benefits, gain the help they need to get back into employment, or draw the pension that rewards a lifetime of work. The Director for Communications will play a pivotal role in this, driving the internal communications and engagement programme as well as personally playing an active corporate leadership role.
The Directorate must create, in the most effective media available, information and content to help people access DWP services and receive the assistance they need. The successful candidate will have a proven track record in management, leadership and for delivering high profile innovative communications and campaigns across a range of channels. These include online, social media, broadcast media, advertising, direct mail and partnerships. The Communications Directorate uses non-traditional and digital communication to reach audiences quickly and, critically, in these times of resource constraint, at less expense to the taxpayer.
Given the daily appetite of the national and regional news organisations, the Communications Directorate must also continue to deliver highly responsive and proactive media relations. The candidate will have a strong track record in driving news coverage to support campaigns at both a national and local level.
The Director for Communications will be an effective advocate at the most senior departmental and interdepartmental levels reporting directly to the Permanent Secretary, with daily access to the Secretary of State, Ministers, Special Advisers and contributing to the Department’s Executive Team and Board.
In addition, the Communications Directorate continues to engage with many third party organisations, including the wider employer, business and stakeholder community, without whose support welfare reform will not succeed.
Government Communication Service
The leadership remit also extends beyond the DWP. The Director for Communications will also be a senior leader in the Government Communication Service (GCS), which has an ambitious agenda for the coming year:
- To help deliver the government’s policy priorities
- To improve collaboration between departments, and between departments and their agencies
- To focus more on professional career development and clear career paths, underpinned by shared standards for recruitment and talent management
See https://gcn.civilservice.gov.uk for more information. DWP is one of the leading Communications Directorates in government with a strong reputation for business planning and talent management as well as the professionalism of its communications. The opportunity to make an impact goes beyond the immediate departmental boundaries and extends across government.
For further information about the role and how to apply, please click on the link to apply.