Marketing Exec - English/French - IT Consultancy

Henderson Drake
27000.00 GBP Annual + Bens
17 May 2017
24 May 2017
Contract Type
Full Time

Leading Consultancy is looking for a talented Marketing Executive to focus on CRM & Customer Engagement. This permanent role is based in London, Marylebone and would suit an ambitious and talented individual looking for an exciting opportunity in Web Security Marketing. We offer competitive salary and OTE, excellent growth opportunities and a generous perks package.

The Marketing Executive - CRM & Customer Engagement will be responsible for the definition and implementation of the CRM & Customer Engagement Strategy across online and offline channels and across all markets. The Marketing Executive will liaise with Sales, Developers and Suppliers.

Key Responsibilities

  • CRM Strategy
    • Devise and implement the annual CRM Strategy to grow our ROI and revenue. We have recently acquired a tool (Pardot) to generate and nurture leads. The person will be the co-owner of this strategic project with the Marketing Manager
    • Produce an ongoing roadmap and milestones for delivery of CRM and Engagement activity
    • Deliver CRM campaigns to acquire, retain, grow and win back groups of customers across both on and offline channels
    • Manage the success of CRM campaigns by constantly monitoring results and incorporating learning into future plans. Measure, analyse and report on results with recommendations
    • Set up and execute automated and triggered based email campaigns to increase customer retention
  • Customer intelligence
    • Define Customer profiling and segments based on behavioural and industry data
    • Provide customer insight to the Sales teams
    • Devise and set regular Customer Satisfaction Surveys
  • Database management
    • Manage the synchronisation of all platforms (Salesforce, Internal DB, Email platform, Google Analytics)
    • Manage data quality in the CRM system (Salesforce), identify gaps in information, monitor data standards for new records, merge data and delete duplicate records
    • Manage database clean-up exercise
    • Undertake regular data search routines to monitor and correct missing, obsolete or incomplete data
  • Other Marketing duties with the team
    • Create and/or work with existing processes and team to produce timely, effective marketing campaigns
    • Ensure all communications are aligned to the brand guidelines and values
    • Carry out regular competitor benchmarking and industry analysis
    • Follow up and monitor all KPIs

Skills and Experience

  • Degree educated (Marketing or related strongly preferred)
  • At least 2 years' experience in Marketing, preferably in B2B services or retail industry with a genuine interest for new technologies
  • Proven experience in Emailing, Direct Marketing or CRM (Salesforce highly desirable)
  • Passionate about delivering successful customer retention campaigns
  • Strong analytical and numeracy skills to interpret data sources is essential
  • Bilingual English and French (the candidate will have to communicate and create content in both languages)
  • Independent, proactive, driven, self-motivated and flexible attitude while using lots of initiatives.
  • Excellent organisation, project management, communication and interpersonal skills (strong time management skills to work with the small but dynamic team)