Campaign Planning Analyst - London

35000.00 - 40000.00 GBP Annual + GBP35000 - GBP40000/annum
18 May 2017
14 Jun 2017
Contract Type
Full Time
Campaign Planning Analyst
South London
The successful candidate should expect to earn up to GBP40,000 plus a competitive benefits package.

Our company client based in the South East who are recruiting for an Campaign Planning and Selections Analyst. You will be responsible for supporting the business growth agenda by delivering comprehensive portfolio, product and customer level analytics and improving the profitability of my client through the delivery of analytical projects across the business. This role would suit a Campaign Analyst or an Insight Analyst with SAS experience looking to further their career within a growing organisation.


Working within a small team of 4 you will be involved in the development of the customer and direct marketing data
Work closely with the campaign manager to agree campaign structures
Support the marketing strategic planning process with analysis, estimates and scenario testing
Develop efficient and robust campaign selections processes
Ensure zero errors in campaign list production through owning robust quality assurance processes and gaining sign off
Regular forecasting of detailed customer behaviour and financial projections
Support the business growth agenda by delivering comprehensive portfolio, product and customer level analytics

Required skills and experience

Proven experience coding with SAS is required
Proven experience in campaign planning
A driven attitude
Enthusiastic and proactive approach to work
Experience within Customer Analytics or a B2C role
Experience of using customer and analytical insight to drive commercial strategies
Extensive experience with software packages such as SAS and SPSS
Strong education background - education to BSc level


SAS, SQL, Risk, Analytics, Customer Insight, Manager, Head, Director, Senior, Analyst, Propensity, Model, Regression, CHAID, Credit Risk, IRB, Portfolio, Unsecured, Secured, Bank, Finance, IFRS