Insight Analyst (Customer data & behaviour) - Salesforce

Michael Page Technology
37000.00 - 45000.00 GBP Annual + company benefits
17 Jun 2017
24 Jun 2017
Retail and Sales
Contract Type
Full Time

Insight Analyst (Customer data & behaviour) - Salesforce

Client Details

My client are a consumer-driven retail based business based in Ashford, Kent. They are a market leader who are investing into their data infrastructure so as to better understand their customers.


As a BI Analyst you will develop insights and analysis to improve customer strategy and targeting. Working closely with the marketing team, you will partner with brand marketers and other internal stakeholders to deliver reporting and insights on campaign performance.

You will join the business at a time of change, where it is implementing a new CRM (Salesforce), and implementing new reporting technologies so as to make better use of it's data.

Responsibilities include:

  • Analysing retail and direct marketing campaign performance.
  • Identifying opportunities from data supplied by key retail customers.
  • Performing industry and sector analysis to determine opportunity gaps for existing and new product launches.
  • Leveraging data insight to identify customer behaviour across various platforms.
  • Analysing web behaviour.
  • Partnering with the further IT team to assure effective data or BI solutions are developed.


Essential skills & experience:

  • Analysing customer data and providing insight back to the business.
  • Partnering with marketing stakeholders to help them understand their customers.
  • Knowledge of various data analysis/Business Intelligence tools and methods.
  • Consumer, retail or E-commerce industry knowledge .

Desirable skills & experience:

  • Salesforce CRM.
  • Statistical analysis (any tool such as R, Python, SAS, SPSS, Matlab etc.).

Job Offer

My client offers a starting salary of up to GBP45,000 + company benefits as well as the opportunity to be part of an exciting new initiative to build and implement effective data and insight.