International Student Recruitment Coordinator
Reporting to the Senior Student Recruitment Manager, the Student Recruitment Coordinator (SRC) is responsible for delivering the international student recruitment plan across allocated markets in order to achieve the targets included in the College 3-year plan. The SRC is expected to build and develop the relationship between the College, University Partner, Source Country Offices (SCOs) and the Admissions & Recruitment Centre (ARC) through delivering training and information about the College offering and problem solving.
The SRC works closely with the University Partner to deliver joint recruitment initiatives, with a focus on conveying the institutional value proposition to market. On occasion, the SRC is required to travel to market to support the SCOs and attend recruitment events. As part of a wider College and Navitas Europe recruitment team, the SRC is will collaborate with colleagues locally and globally to meet sales targets and increase conversion rates.
Qualifications and Selection Criteria
Technical Role Requirements
i. Bachelor's degree level qualification
ii. Experience of working in a customer service role
iii. Experience of operating in an international, multicultural environment
iv. Strong verbal and written English language communication skills
v. Demonstrated competence with the Microsoft Office suite - PowerPoint, Excel, Word and Outlook
Non-Technical Role Requirements
i. A passion for customer service
ii. Proven ability as an authentic team player
iii. Willingness to take responsibility for decisions and outcomes
iv. Creativity and an ability to think outside the box
v. Flexible attitude to work including a willingness to work weekends and evenings in support of recruitment activities both locally and internationally
i. Experience of working within a sales focused environment
ii. Familiarity with the Higher Education sector
iii. Familiarity with Salesforce or similar CRM systems
iv. Chartered Institute of Marketing (CIM) qualification
v. Fluency in a language other than English
Key Result Areas:
Carry out recruitment activities across markets, intakes and products through the implementation of the College marketing plan. Activities can typically include:
- Coordination of inward College Familiarisation Visits
- Training SCO sales teams
- Agent training
- Overseas recruitment visits
- Conversion and student engagement campaigns
- Maintaining relationships with regulatory, government and other advisory bodies
- Updating and developing the Sales Toolkit
II. Work with the partner university and other internal stakeholders to develop and articulate the value proposition of the College with an appreciation of market nuances. This includes developing campaigns to promote new, niche or specific products.
III. Review and contribute to the formation of annual and quarterly, student recruitment targets by product and by market to achieve overall College recruitment goals by:
- Reviewing spend and results from previous period
- Monitoring university partner educational landscape and incorporating into product development
- Analysing the market and communicating the key messages to stakeholders
- Working with the university partner to aligned agent strategies
IV. Ensure the College remains within UKVI and internal guidelines for compliance. For the markets of responsibility, this includes accountability for:
- Visa refusal rates
- Visa to enrolment rates
- Ensuring that products and marketing activities comply with regulatory, legal and ethical standards
Working in the College sales and marketing team means you are at the heart of LBIC's operations - supporting students through the beginning of their journeys into Higher Education. You will have opportunities to:
- Develop relations with a network of colleagues across the global Navitas network
- Understand the role and needs of agent representatives in the student journey
- Develop ways to increase the visibility of the college overseas and enhance the overall student experience
As part of your role you'll develop first-hand knowledge of a global company and undertake international travel. You'll be involved in the recruitment, marketing and admissions functions locally but will also get the chance to visit other colleges to develop ideas on best practise.
As part of your first year you will produce a project report on a key business area, such as marketing communications, market analysis, or conversion strategies. This will give you an opportunity to use our data and systems to deliver value to the company in a structured manner.
At the end of the end of your first year, you will have developed business awareness, customer service skills, presentation and communications skills, data analytics capability and business acumen. You'll also get the chance to demonstrate your skills by presenting to the College Senior Management Team on your projects at the end of your first year.
This role offers a natural onward progression into a range of local or global roles across the organisation's Admissions, Marketing or Recruitment functions.
Navitas offers outstanding long-term career opportunities within UK and abroad, and is a values driven, equal opportunities employer. Successful applicants require working rights in the UK, and will be subject to relevant pre-employment checks, which may include a DBS check.