Digital Marketing Manager

Recruiter
Classic Consulting (UK) Ltd
Location
West Sussex
Salary
40000.00 GBP Annual
Posted
25 Jul 2017
Closes
22 Aug 2017
Function
Consultant
Contract Type
Permanent
Hours
Full Time

Our Client based in Sussex is looking to recruit a Digital Marketing Manager to help increase revenue and take ownership of the website.

Salary - GBP40-43k

The key job responsibilities and accountabilities are:

  • Generate and update website content (products, content, promotions)
  • Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc.)
  • Plan, define and implement website changes and functional improvements
  • Maintain and update the online marketing plan for the website
  • Monitor key performance indicators on the website and develop plans to improve them
  • Update product information and content on the website
  • Create banners, images, promotions etc. for display on the website (using products like Photoshop)
  • Update content managed areas (copy & artwork)
  • Manage website configuration & parameters (e.g. payment options, stock management)
  • Investigate and report any operational/technical issues arising
  • Scope and document ongoing website functional projects /improvements
  • Test and deploy functional projects /improvements
  • Evaluate approaches & strategies to improve website sales conversions & customer engagement
  • Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc.
  • Liaise with agencies or in-house teams to implement and support campaigns
  • Investigate, evaluate and assess new ways of generating additional traffic/orders
  • Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc.)
  • To meet and exceed all agreed performance objectives (sales, conversions, engagement)
  • Continuous improvement of customer satisfaction
  • Meet internal service levels for website activity and management
  • Maintain an excellent level of service to the business

The successful candidate will be:

  • Understanding of the disciplines required to drive traffic to retail websites (Google Shopping, PPC, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programmes, etc.)
  • Smart presentable person who can meet with international suppliers.
  • Interested in a career and will have responsibility to grow the website with autonomy.
  • Understanding of order management/customer fulfilment in an e-commerce context
  • Experience using packages like Excel and Photoshop
  • Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
  • Familiar with data management
  • Previous experience of website or e-commerce CMS
  • Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable