Content Marketing Strategist

Pollinate Recruitment
35000.00 GBP Annual
26 Jul 2017
23 Aug 2017
Contract Type
Full Time

Content Marketing Strategist

Content Marketing Strategist / Content Marketing Manager / SEO Manager / SEO Content Manager / SEO Strategist

A fast-paced and innovative start-up is looking for an Content Marketing Strategist to join their award-winning publishing team.

Company culture is very important to them, and that is why they were voted in the top 6 places to work in the Sunday Times Best Companies List 2017, and why they are constantly looking for ways to make the company an even better place to work. People join them to change the industry, work with world-class talent, develop their careers and become part of their remarkable culture.

Do you want to Build a world class website with world class content?

The Content Marketing Strategy Team

Publishing is the biggest department at this fast growing tech company and is responsible for all of the company's websites.

We are looking for a Content Marketing Manager to lead the content strategy for our Healthcare and Home Improvements brands. The team is focused on creating high quality, searchable and useful content for people considering elective surgery (e.g. laser eye) or to make improvements to their home (e.g. purchasing solar panels). The team also conducts world class research and regularly features in the UK's top publications and newspapers.

The Role of Content Marketing Strategist

The Content Marketing Strategist has complete ownership of one (or a small portfolio of) my client's most important Publishing websites.

Managing a team of SEO Executives the Content Marketing Manager will set the publishing strategy for their website and ensure this is delivered with a view to increase organic search traffic and revenue.

The Content Marketing Strategist is also responsible for the quality of all of the content on their website(s), and ensuring the bar for content quality continues to be set higher and that these standards are maintained.

Responsibilities of Content Marketing Strategist:

  1. Own and drive the content strategy for one of my client's key Publishing websites
  2. Have ownership of the website and final say over all stakeholders working on the website from around the business (Technical SEO, PR, Brand, CRO, Tech)
  3. Create world class content that offers unique value to a user and is trusted by search engines
  4. Manage & support a team of SEO Executives to develop SEO skills & drive results
  5. Ensure best practice optimisation is implemented across the site (title tags, meta descriptions, etc.)
  6. Use all appropriate and available SEO tools to inform decisions and communicate analysis clearly
  7. Work with the CRO team to identify conversion rate improvements
  8. Work with the Technical SEO team to deliver high-value projects that will improve the website

Experience of Content Marketing Strategist:

  • A passion for editorial and proven experience of creating world class content
  • Proven experience managing a website and growing organic traffic and revenue month-on-month
  • Proven SEO skills
  • Proven people management experience
  • Experience creating and driving the organic content strategy for a website or brand
  • Experience of outreach campaigns
  • Experience of using a CMS and HTML (Wordpress & Drupal)

Package for Content Marketing Strategist:

  • GBPCompetitive + commission
  • GBP1000 Training Budget per annum
  • Unlimited Book Allowance
  • Charity Days
  • Free food and fruit throughout the day
  • Relaxed, informal culture - no dress code
  • Hours 9-5 Monday-Friday - they promote a work/life balance culture
  • Monthly companywide lunches
  • Gaming and book clubs
  • Sports clubs including Football, Running, Volleyball, and Cycling
  • Corporate gym membership
  • Cycle to work scheme
  • Childcare vouchers
  • Family First culture
  • Regular social nights out
  • Trips to Ibiza for all staff on achieving annual targets

Content Marketing Strategist / Content Marketing Manager / SEO Manager / SEO Content Manager / SEO Strategist