SEO Manager

South West England
40000.00 - 49999.00 GBP Annual
31 Jul 2017
13 Aug 2017
Contract Type
Full Time

The Senior SEO Manager role is responsible for coordinating and implementing SEO and SMO strategies for our clients. You will need to define requirements, tasks and resources connected to SEO strategy and manage implementation. You will also lead holistic SEO strategies that include technical optimisation, content development and outreach while incorporating wider website and media opportunities. As a Senior SEO Manager, you will be expected to identify opportunities for business growth and recommendations.

You will need to keep clients' accounts running smoothly by utilising and managing company resources to pre-empt client requirements, deliver successful projects for clients, maintain a profitable service and 'go the extra mile' in representing the agency.
Key responsibilities include:-
- Define and shape the role of SEO within the business
- Create an annual roadmap with key milestones and KPIs
- Define and deliver SEO and SEM strategy for key clients
- Set budgets to ensure delivery of ROI
- Analyse and report on website performance for defined brands
- Ensure tracking is implemented consistently across the board
- Collaborate with website development and PPC marketing teams to help
optimise the online customer journey
- Introduce new tools and tactics to support achieving defined KPIs

Essential Requirements:-
- Minimum 3-4 years' experience in SEO and SEM marketing
- Demonstrable experience of strategic and hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies
- Strong technical SEO experience (meta tags, sitemaps, redirects, geo-targeting, domains management, hosting / DNS configuration,, hreflang tags, etc.)
- Strong SEO content skills (copywriting, understanding the value of content for SEO, KW density, etc.)
- Tactical SEO experience (micro-sites, long-tail optimisation, etc.)
- Strong knowledge of latest SEO techniques and access to community to keep up to date
- High degree of understanding and familiarity across all digital channels
- Experience in managing multiple projects with a multitude of stakeholders
- Great time management and organisational skills
- Ability to deliver within tight deadlines when required

Desirable Skills:-
- Experience in content creation and management
- Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential
- Strong understanding of UX, Information Architecture and CRO management
- Experience in managing Google AdWords campaigns