Head of CRM

Recruiter
Intelligent People Ltd
Location
London
Salary
60000.00 GBP Annual + GBP55000 - GBP60000 per annum + bonus & generous stock options
Posted
21 Aug 2017
Closes
17 Sep 2017
Function
Consultant
Contract Type
Permanent
Hours
Full Time
Working for a high profile, fast-growing tech start-up, the Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager will lead the multichannel CRM strategy to drive retention, engagement and loyalty of their global customer base. They have raised over GBP30m in funding thus far and are valued at over GBP100m.

The Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager will be responsible for:
*Setting the multichannel CRM strategy to drive usage and loyalty (email, push notifications, SMS, etc.)
*Developing a comprehensive CRM program to segment, on-board, support and win back customers with personalised and targeted communication, content and loyalty programmes
*Working closely with the analytics team on measuring the effectiveness of all campaigns, constantly looking to improve ROI
*Managing and driving the customer referral programme
*Developing a deep understanding of customers and their lifecycle
*Leading and growing a small CRM team
*Identifying new opportunities for the business

The Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager will have:
*Strong CRM experience, ideally international in scope
*Excellent analytical skills and a data-driven mindset
*Good communication skills
*Ideally worked in a start up environment before or be happy with a role that is both strategic and hands on
*Candidates may come from any consumer sector such as retail, travel, media, gaming, fintech, edtech, startup, etc.

This is a great opportunity for a talented Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager to join a high-growth start-up with strong backing and a talented senior exec team. There's a huge opportunity for progression as the company grows, as well as a generous stock options package.

Intelligent People is a specialist Head of CRM recruitment agency.

Head of CRM / Senior CRM Manager / Senior Retention Marketing Manager