Webmaster / Graphic Design Manager

High Wycombe
35000.00 - 35000.00 GBP Annual + GBP35000/annum
29 Aug 2017
26 Sep 2017
Contract Type
Full Time
Up to GBP35,000 depending on experience
Mon to Friday 9-5.30
Are you looking for a new opportunity?
Newly created role to own and lead the digital real-estate in marketing terms as well as oversee, lease and in some cases, lead the effective conception, design and production of digital and traditional marketing assets in the UK as part of a worldwide organisation.
Based in our UK HQ in High Wycombe this is a full-time function that reports in to the UK Marketing Manager and will play a pivotal role in an expanding and increasingly successful marketing function.

• UK Webmaster - ownership and oversight of the Marketing departments web presence. Currently the highest traffic site in IFS worldwide domain terms
• Liaise with both the local UK marketing team and the corporate web team to ensure UK website follows brand and messaging guidelines while supporting and prioritising local UK business objectives
• Seeks out (both internally and externally) and is a catalyst for implementing best practices for a world class user experience and ROI on digital platforms
• Managing the execution of our email campaigns through IFS's global email marketing tool - Pardot and ensuring functionality is optimised across digital platforms to exceed departmental goals.
• Identifies appropriate Key Performance Indicators (KPIs) and reports key metrics from campaigns
• Close liaison with local agencies for Google PPC, display, LinkedIn, programmatic and retargeting campaigns (local and worldwide).
• Supporting the local marketing team's graphic design requests which will include banner graphics for events, case studies, direct mail, images, online ads, print ads etc
• Production of the quarterly magazine
• Liaison with printers and mailing houses as required.
• Coordination of Marcom production within UK marketing team
• Pursues training and development opportunities and strives to continuously build knowledge and skills as well as proactively sharing expertise, ideas and industry best practice with colleagues.
• Managing all UK content on the IFS website ("Webmaster")
• Regularly updating and refreshing content
• Ensuring the latest product and service specifications are all up to date
• Creates landing pages, email campaign templates, online adverts (Twitter / Linked In) as required to support the marketing teams campaign execution.
• Lead for delivery of campaigns through utilisation of marketing automation tools and techniques (Pardot)
• Proficient in CMS systems and their operation, Sitecore and Pardot in particular
• Familiarity with browser testing and debugging
• Proficient in the use of digital and social media tools within the marketing campaign context such as SEO / GDA / PPC / Programmatic / retargeting as well as LinkedIn and Twitter
• Clear understanding and comfort of the application, monitoring and management through web based measurements and metrics to drive performance improvements
• Comfortable with the usage and application of multimedia tools to publish documents ( such as YUDU and similar)
• Competence in graphic design principles and comfortable with design packages
• Professional qualification in web design, CMS or similar is an advantage Professional qualification in marketing / marketing communications is an advantage
• Previous experience in a similar B2B role and ideally within the technology or software sectors
• Cultural awareness and experience working in international business environments
• Experience as part of a dynamic and fast paced B2B marketing team, ideally with elements of campaign ownership or responsibility

• Results orientated, proactive, self-starter
• Excellent writing and creative ability and attention to detail
• Ability to think, plan and react strategically,
• Comfortable owning implementation to deliver specific tactical elements to achieve results that support broader marketing and business drivers
• Creative thinking and ability to come up with ideas, often in short timeframes
• Ability to work under pressure and prioritise when needed
• Ability to interact confidently with all levels of a team
• Effectively collaborate with colleagues across the organisation to meet and exceed common goals and objectives

FRS strives to be an equal opportunities employer, and is committed to treating all applicants alike. FRS does not treat any individual on grounds of sex, age, colour, marital status, race, nationality or ethnic or national origin, religion, sexual orientation, disability or membership or non-membership of a trade union, less favourably than others. All vacancies advertised are open to all ages