Commercial Analyst, Programmatic, Digital Media, London

25000.00 - 40000.00 GBP Annual + GBP25000 - GBP40000/annum
26 Sep 2017
24 Oct 2017
Contract Type
Full Time
Commercial Analyst

As a Commercial Analyst, you will be responsible for the analysis of all search term and ad campaign data, including the production of bespoke trend, correlation and performance insights. You will provide clear deliverables and build industry white papers and key business opportunity analysis that help each area of the business improve performance of their respective campaigns.

The role is technology focused and so requires an individual with technical ability but also understanding of working with data and real time bidding within the programmatic environment. An important part of the role will be to drive creation and scale of great value new customer insights.

The candidate must have a good foundation in display or search advertising, analytical, practical solution finder and importantly can visualize & present their work clearly to all levels of the business.

Key responsibilities

?? Analyse large amounts of transactional and behavioural data, using statistical modelling and pattern analysis techniques, to identify customers / prospects insights
?? Manage the delivery of client insight reports that articulate clear actionable outcomes
?? Work closely with the client strategy, publisher solutions, marketing and product teams
?? Participate in the planning and design of new reporting and analysis products for internal and external use
?? Transform data into stories through building presentation decks
?? Communicate research findings to technical and non-technical audiences internally and externally

Skills required:

?? Excellent knowledge of 'big data' and audience segmentation
?? A good degree (2:1 or higher) in Maths, Statistics, Computer Science or equivalent
?? Excellent communication skills: the candidate needs to be able to present results of an analysis to internal & external stakeholders
?? Good knowledge of statistical analysis
?? Exposure to research statistics and experiment design and analysis
?? Familiarity with SQL or programming experience
?? Advanced Microsoft Excel
?? Good teamwork skills

Preferred but not essential skills:

?? Exposure to high level programming languages such as Python, Matlab or R for data modelling.
?? Knowledge of BI tools such as Tableau, QlikView, etc