Senior Programmatic Manager
Senior Programmatic Manager
Media Agency - GBP50-65K
Are you passionate about your career in Programmatic advertising and want to utilise your experience in the agency space? Do you want to use your knowledge of Programmatic display advertising to help this successful media agency manage the campaigns of some of the largest and most diverse advertisers in the World whilst using the most cutting edge technology and data available to these brands? If yes, get in touch immediately! This business manages Programmatic campaigns for the largest and most well regarded brands across 60 countries Worldwide, giving the successful candidate an opportunity to think Globally and to employ the knowledge you have gained throughout your career with your partners and stakeholders across each of these regions. The Senior Programmatic Manager is responsible for managing client relationships, leading programmatic consulting, education and proposals and managing programmatic performance. The successful candidate must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives. The Senior Programmatic Managers role is to interact with client teams regularly, reporting progress and collaborating on campaign tactics. The Senior Programmatic Manager also work collaboratively with their peers, sharing trading and campaign insights with the group and co-creating solutions.
If you are a Programmatic Manager or Head of Programmatic with an interest in the innovations and future of the industry, this may be the role for you. This position is working with one of the largest and most well respected agency groups, where the focus in 2017 and beyond is to build closer ties with clients with the aim of utilising data, strategy and technology smarter to drive campaign performance. This position calls for a thought leader; someone that can utilise their expertise in Programmatic to guide decisions on partnerships, leveraging data and the execution of campaigns to the highest standard. Experience in a leadership role i.e. Head of Programmatic, Programmatic Manager or similar is crucial for this role as you will be managing a team of Programmatic Campaign Managers.
Monitor/report on buyer spending and suggest optimisations
Identify new opportunities to increase yield and deal flow
Support markets in execution of operational processes and executing on global strategy and local annual plans
Structure global data and inventory deals on behalf of client working closely with global strategy director
Work closely with the Direct sales team to further their knowledge and improve their adoption of Programmatic
Negotiate deals with buyers to help further monetize inventory.
Provide monthly reporting on revenues and trends related to automated trading and analyse data to make accurate changes to the SSP
Strategically and technically implement private marketplaces across display properties
Solid use and understanding of Appnexus, Yieldfire, Adx, Rubicon, Google Ad Exchange & other leading platforms
Senior Talent Consultant