Head of Paid Search - Woking - up to GBP55k

We Work Recruitment Associates Ltd
45000.00 GBP Annual
29 Sep 2017
13 Oct 2017
Contract Type
Full Time

Head of Paid Search - Woking - up to GBP55k

Our client are making significant investments within their online marketing, focusing on driving high quality traffic to their website and app through Paid Search, Social, CRM, Affiliate and natural search channels.

This is a fantastic opportunity for an enthusiastic, driven individual who is looking for a new challenge in a fast paced setting with a global brand.

This is an ideal position for someone who has experience in creating leading strategies to drive growth and ROI across paid search and other paid digital media channels - if you have the drive to take responsibility for the execution of key strategies then apply now!

Main Duties:

  • Responsible for the performance of paid media (ppc, display and more) across all international markets (traffic, conversion, sales, net margin)
    Agree performance targets with management for all paid digital channels
  • Responsible for the development and mentoring of a team of talented paid search specialists (currently 2 people plus external agency support)
  • Continually monitor, analyse, optimise and report paid media performance across markets
  • Work with our buying and commercial teams to expand the search universe, segments and keywords in all of our international markets
  • Experiment with and trial new paid media channels (video, Facebook, retargeting, prospecting etc.)
  • Keeping up-to-date with the changing search and digital marketing environment, technologies and developments and sharing the knowledge
  • Analysing the market and competitors, for growth and self-defence
  • Advocating paid search media throughout the business and keep paid search messaging up to date with regular promotions
  • Integration with the marketing, commercial and customer service teams to ensure consistency, coordination and efficiency
  • Support other businesses areas the development and execution of their PPC strategies.

Experience and Skills

  • Minimum of 5 years' hands on experience in paid search marketing
  • Analytical skills and usage of market leading tools in order understand trends and performance
  • Experience in team management
  • Detailed knowledge of AdWords and Bing campaign management tools
  • Microsoft Office products including Word, Excel, PowerPoint and Web site analytics
  • Understanding of multi-channel tracking and attribution tools and methodologies
  • Good communicator in trading meetings, email and in person
  • Good organisation skills, drive to take on anything thrown at them and willingness to put in extra hours to get the job done
  • Full understanding of paid search channels, techniques and indicators
  • Experience of planning and executing campaigns in display, video and retargeting
  • Proven track record demonstrating exceptional performance results
  • Excellent understanding of all digital marketing initiatives and a desire to learn more

?? Bachelor's Degree preferred
?? Google Adwords Certified

Please get in touch ASAP to be considered for this fantastic opportunity.