Digital Marketer Apprentice

Recruiter
Creative Process Digital
Location
Brighton
Salary
Competitive salary
Posted
12 Mar 2018
Closes
15 Mar 2018
Category
Education
Contract Type
Permanent
Hours
Full Time

Digital Freelance is looking for a Digital Marketing apprentice to work with our team to deliver small business marketing with guaranteed results for our growing client base.

You’ll learn the full range of digital marketing skills from paid traffic and social media to customer retention on real client projects using digital marketing strategies which produce measurable results.

Social:

  • Manage business social media profiles such as Facebook, Twitter, Linkedin, Pinterest & Instagram
  • Develop and maintain Social Media profiles for the business
  • Build followers and increase engagement across all social media platforms
  • Develop new ideas to promote the business using social media/website

Online presence:

  • Manage the company website
  • Carry out Search Engine Optimisation
  • SEO activities to increase website traffic
  • Maintain the company website content
  • Manage e-commerce sites such as eBay, Amazon and Gumtree
  • Image editing - cropping, resizing, other Photoshop work
  • Manage and update the company website to promote the company and products
  • The main purpose of the role will be to promote the business through social media and digital marketing channels.
  • Create websites using template/CMS system

Inbound/Outbound:

  • Run marketing campaigns
  • Content creation
  • Creating email newsletters
  • Set up and implement e-mail marketing campaigns
  • Draft copy for digital marketing communications
  • Ensure the content and format of all digital marketing is in accordance with the organisation’s/client’s brand guidelines
  • E-mail marketing activity
  • Sourcing and writing news articles and associated images
  • Managing landing pages for clients
  • Content creation (Infographics, Case study and Ebooks)
  • Conduct market research
  • Upload and schedule video release (YouTube, Vimeo etc.)
  • Mobile marketing

General:

  • Customer service
  • Some administration duties
  • Answer phones
  • Meet and greet clients
  • Market research of competitors
  • Provide a support function to the businesses centralised digital marketing team
  • To assist colleagues to deliver the digital marketing plans and activity for projects and campaigns
  • Search Engine Marketing – PPC & SEO, Digital Display Advertising, Social Media and Email Marketing.

Ads:

  • Set up and optimise PPC search campaigns
  • Ensure that PPC search campaigns are monitored daily and meet relevant targets
  • Advertising and promotion through social media platforms

Analytics:

  • Track and monitor a campaigns performance with a weekly/monthly report
  • Analyse data to identify the target market and optimise each campaign
  • Analyse the traffic and visitors to the business website and social media platforms
  • Analyse and report data with Google Analytics
  • Collecting campaign metrics
  • Follow up and analysis of campaign results
  • Monitor and report on activities and provide relevant management information
  • Deliver reporting and analysis of the campaigns and projects during and after campaigns to ensure that marketing is focused on providing strong returns

Desired skills:

General:

  • A good level of English both written and verbal is essential
  • High level of attention to detail
  • Excellent verbal and written skills
  • Ability to multi-task
  • Able to work as part of a team
  • Excellent time management and organisation skills
  • High level of numeracy
  • Experience and knowledge of social media
  • Excellent customer skills and telephone manner
  • Highly motivated and have the drive to succeed
  • Has initiative and problem solving skills
  • Self-starter with the ability to work with minimum supervision
  • Strong copywriting skills
  • Flexible and adaptable approach to working in a rapidly growing and changing business
  • Passionate and able to display knowledge of Social Media & Digital Marketing
  • We are looking for a candidate that wants a career in Digital Marketing

Technical:

  • Basic knowledge of HTML and how websites work
  • A keen interest in digital online technologies
  • Knowledge and experience of using Adobe Photoshop would be advantageous
  • Experience in the use of social media management systems would be advantageous
  • Experience in blogging
  • Good Excel and Word skills
  • Knowledge of HTML would be advantageous

Personal qualities:

  • Hard working
  • Punctual and reliable
  • Keen to learn and develop new skills/knowledge
  • Positive and enthusiastic attitude
  • Fun and confident personality

Desired qualifications:

  • English and maths GCSE Grades C or equivalent or above
  • Preferred candidates will be educated to GCSE / A Level, and have a good IT/Digital skills

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